Ever wonder about all those people who line up at Danny Meyer's Shake Shack and wait an hour or more for a hamburger? You got me. Full disclosure: I've never tried a Shake Shack burger. I refuse to wait for an hour. But no hamburger could be that good. I attribute the hyperbolic success of this glorified food stand to Meyer's fabulous marketing machine. Oh, and did I mention location? Anything tastes better when you're eating it sitting in a beautiful park, gazing up at the Flatiron Building.